Marketing Introduction - 2405 Words

Marketing into To make a product appeal to the right person, a marketer would start by segmenting the market, and then target a single segment or a group of segments. Market segmentation is segmenting markets into homogenous groups of consumers, with every group reacting in a different ways to the marketing mix. Market segments should be created in that way that difference in buyer behaviour within each segment is as small as possible. This will hopefully ensure every segment can be targeted using the marketing mix. Organisations do this as they know people have different buying behaviours. Mass marketing is used less now as companies look to target groups that they can meet the needs of best. Also known as the Four Ps, the marketing†¦show more content†¦Children are a lucrative market: ...children 12 and under spend more than $11 billion of their own money and influence family spending decisions worth another $165 billion[14], but are not capable of resisting or understanding marketing tactics at younger ages (children dont understand persuasive intent until they are eight or nine years old[15]). At older ages competitive feelings towards other children are stronger than financial sense. The practice of extending childrens marketing from television to the schoolground is also controversial (see marketing in schools). The following is a select list of online articles: Sharon Beder, Marketing to Children (University of Wollongong, 1998). Miriam H. Zoll, Psychologists Challenge Ethics Of Marketing To Children (American News Service, 2000) Donnell Alexander and Aliza Dichter, Ads And Kids: How Young Is Too Young? Rebecca Clay, Advertising to children: Is it ethical? (Monitor on Psychology, Volume 31, No. 8 Sept. 2000) Media Awareness Network, How marketers target kids Other vulnerable audiences include emerging markets in developing countries, where the publicShow MoreRelatedIntroduction to Marketing890 Words   |  4 PagesAssignment brief – QCF BTECAssignment front sheet | Qualification | Unit number and title | BTEC Level 3 90 credit Diploma in Business | 3 Introduction to Marketing | Learner name | Assessor name | | Julie Flavell | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Market Segmentation | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be foundRead MoreIntroduction to Marketing21178 Words   |  85 PagesINTRODUCTION TO MARKETING Current Marketing Fundamentals Course Web Site Background What is marketing? Almost every marketing textbook has a different definition of the term marketing. 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